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  Pro Know-How Books  

Pro Know-How™ Books are not written for dummies or for complete idiots.
Instead, they are written by experienced professionals
for people who have aspirations to acquire skills at a professional level through study and applied effort.


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for more

Success in the Arts

Insight and advice for all aspiring artists: Writers, Musicians, Filmmakers, Visual Artists, Dancers, Actors. These principles apply equally to all creative careers.

Logo Theory

World famous logo designer Ivan Chermayeff said of Logo Theory, "at last somebody actually understands what identity design is all about and how it is accomplished."

21st Century Book Design

Most books are bought online now. The first cover that most customers see is only about 165 pixels high, so the way covers are designed must change to meet that reality.


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